we uh, threw those disk drives away, your honor.

“When workstations are at the end of their lifecycle and retired … the hard drives are generally sent offsite to another government entity for physical destruction,” the White House said in a sworn declaration filed with U.S. Magistrate Judge John Facciola.

from the AP.

South by Southwest and Apple versus Dell

An old friend in the music business was visiting and we wandered around Austin’s gigantic South by Southwest music and film extravaganza and, of course, I was struck by the effects of Apple’s brilliant product design and marketing. IPods and MacBooks were everywhere and iPhones were rivaling Blackberries. Downstairs at the convention center, Dell had a bar, but upstairs where the exhibitors and bands register, it was Apple city -that distinctive white plastic casing was ubiquitous.

Apple has been on a roll of selling style and to end-customer wants instead of accepting industry commonplaces. Some companies shape the market, some tag along behind, and some are just lost.