Future of innovation

The company I work for now really does not care about IP. I design low-cost consumer products that get shipped offshore to be produced. The big deal is time-to-market and being first. After something is successful and commoditized, it will be copied and driven to the lowest possible cost. Thus, there is no longer a need for a high-cost EE. There is a need for a high-cost EE to turn local ideas into workable concepts quickly. —lroee

From the current EETimes.

The company I work
for now really does not care about IP.
I design low-cost consumer products that
get shipped offshore to be produced. The
big deal is time-to-market and being first.
After something is successful and com-
U.S. engineers need to stop whining. You     moditized, it will be copied and driven to
help develop computers and then complain     the lowest possible cost. Thus, there is no
when they work better than you do. You help  longer a need for a high-cost EE. There is a
develop the Internet, and then, when dis-    need for a high-cost EE to turn local ideas
tance is no longer as large a hurdle to col- into workable concepts quickly. —lroee
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